The Mission
Surrey Police Service needed to attract experienced officers to join a new kind of force, one built for the future. Previous campaigns lacked impact, so we created a cinematic recruitment film under the powerful idea “Join What’s Next.”
Supported by geo-fenced digital placements around key police stations in BC and Alberta, the campaign cut through the noise. With over 25K organic views, 551K impressions, and 300+ hires, SPS went from overlooked to in-demand, setting a new standard for how purpose-driven recruitment can inspire real change.
Client: Surrey Police Service
A Canadian police force
Platforms
Digital Media, YouTube, Social Media, Recruitment Website
Deliverables
Recruitment Film, Campaign Concept, Media Strategy, Targeted Ad Placements
