The Mission
In a crowded retail landscape, Park Royal needed to stay top of mind for both locals and tourists by showcasing its full experience, not just as a mall, but as a destination. We repositioned the brand with the playful promise “More to Explore”, capturing its mix of shopping, dining, and lifestyle charm framed by scenic surroundings.
Through unified storytelling across digital, print, and outdoor media, we built a consistent campaign ecosystem that inspired curiosity and discovery, helping Park Royal reconnect with existing audiences and attract new visitors year-round.
Client: Park Royal
West Vancouver’s one-stop shopping destination
Platforms
Display, Search, Social Media, Video, OOH, Print, Digital Radio
Deliverables
Brand Repositioning, Campaign Strategy, Creative Assets, Seasonal Campaigns
