The Mission
OPPO sought to create digital films that not only showcased Reno11 5G’s standout features but also maximized impact through its brand ambassador. To break away from repetitive storytelling seen in past campaigns, we reunited Paing Takon with his iconic co-star Gan Kaung, capturing the nation’s attention with authentic emotional storytelling.
Launched strategically during Myanmar’s Oscar season, the campaign leveraged real-life buzz and public emotion to turn a moment of cultural relevance into brand visibility—driving engagement, conversation, and strong awareness without heavy media spend.
Client: OPPO – Reno11 5G
A premium smartphone brand
Platforms
Digital Film, Social Media, YouTube, Online Media
Deliverables
Two Digital Films, Campaign Strategy, Storytelling
