The Mission
Fullmoon set out to redefine its image and capture the hearts of female drinkers with a brand story that feels light, stylish, and relatable.
We positioned it as the sweet, innocent choice that makes every moment feel effortlessly fun. Through a charming Rabbit-themed visual concept and refreshed imagery, the brand evolved into a symbol of carefree refreshment where every sip becomes a playful escape from the everyday.
Client: Fullmoon Wine Cooler
Myanmar’s leading sparkling wine brand
Platforms
Social Media, Print, In-Store Displays, Digital Ads
Deliverables
Product Retouching, Key Visuals, Photoshoot for Image Bank, Campaign Concept
